Thank you for enjoying Designers.how!
Please enter your email address to unlock the rest of this episode.
Don't want to see this? Become a Designers.how member now.
I like to compare creating 3D animations in After Effects to creating a production on stage. It has some real world elements, but it’s not the real world. And the cool thing is, no one expects it to be the real world. So what is your audience after? Well, they want to be enthralled. By visuals. By story. By emotion. By movement. Even with information. You want your audience to be drawn in. And you don’t have to learn how to use 3D software or direct blockbusters to do this.
Animating elements made in Illustrator and Photoshop can really be playing to your strengths, if you’re comfortable with Illustrator and Photoshop of course. All you have to do is import your 2D elements into After Effects, and move them around in a 3D space. Many people call this 2.5D – think of each layer as a stiff piece of card that you can move, rotate and scale in space.